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NAP Case Study Growth Systems
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Brand Strategy Funnels CRM Automation

Lift Agency

Building the growth system behind a scalable agency.

NAP transformed Lift Agency into a connected digital ecosystem—combining brand strategy, WordPress, high-converting funnels, GoHighLevel CRM, membership offers, community infrastructure and automated sales journeys.

liftxtreme.com
Lift Agency website created by NAP
System WordPress + GoHighLevel
Delivered in 2 Weeks
Client Lift Agency
Location United States
Investment $2,000–$3,000
Duration 2 Weeks
Core Platform WordPress + GHL
01

Project overview

Turning disconnected tools and inconsistent follow-up into one scalable growth system.

The challenge

Lift Agency had the vision, but its digital operations needed structure.

The previous ecosystem relied on disconnected tools, inconsistent messaging and manual lead management. Offers were difficult to understand, follow-up was not standardized and the business lacked one centralized system for sales, memberships and communication.

  • Outdated and fragmented digital presence
  • Leads handled through manual processes
  • Disconnected marketing and sales tools
  • Inconsistent follow-up and qualification
  • Unclear membership and mentorship offers
  • No unified CRM and automation infrastructure
NAP’s response

One brand, one CRM and one connected client-acquisition journey.

NAP built the brand, website, sales funnels, membership pages, booking experience, CRM pipelines and automated communication required to move prospects from first contact to payment and community access.

258 Applications received
41% Reported conversion rate
02

Project objectives

Build the infrastructure required to attract, qualify and convert clients at scale.

01

Centralize the CRM

Bring contacts, conversations, opportunities, bookings and payments into a single system.

02

Clarify the offer ladder

Present memberships, mentorship and done-for-you services through a clear value progression.

03

Build scalable funnels

Create focused landing, qualification, pricing and booking journeys connected to the CRM.

04

Automate lead follow-up

Use email, SMS, reminders and pipeline automation to reduce lost opportunities.

05

Generate qualified applications

Improve qualification and direct stronger prospects toward the correct service.

03

What we delivered

Brand, website, funnels, CRM and community—designed as one complete ecosystem.

01

Brand strategy and messaging

A clearer identity, visual direction and messaging structure created around sustainable growth, backend systems and mentorship.

Brand Strategy Visual Identity Offer Messaging
02

Website ecosystem

WordPress, Elementor and custom development across the homepage, offer pages, membership pages and legal structure.

03

Sales funnels

GHL landing, qualification, pricing and booking experiences aligned with each stage of the customer journey.

04

CRM and pipelines

Lead stages, opportunity tracking, automated tasks, centralized conversations and sales visibility.

05

Automation

Email, SMS, reminders, reactivation, payments, notifications and long-term nurture workflows.

06

Membership and community infrastructure

GHL memberships, course access, private community spaces, tiered offers and automated access management.

Membership Portal Community Course Access Payment Integration Ongoing Maintenance
04

Growth framework

The customer journey was organized around three clear stages of transformation.

01 Find the bottleneck

Diagnose

Audit the current brand, funnels, marketing, CRM and customer journey to identify the systems preventing consistent growth.

02 Build the engine

Transform

Rebuild the website, funnels, CRM, memberships and automated workflows into one connected operating system.

03 Scale with structure

Excel

Use centralized data, automated follow-up, SEO, analytics and funnel optimization to grow without increasing administrative chaos.

05

Offer architecture

A tiered value ladder designed to serve prospects at different stages of growth.

Tier 01

The Locker Room

Entry-level strategy, accountability, resources and proximity for coaches building their foundation.

Community Entry
Tier 02

The War Room

Tactical coaching, expert sessions, templates, audits and implementation support.

Execution & Coaching
Bonus

Lift Fast Track

A focused accelerator that prepares emerging businesses for advanced mentorship and agency support.

Accelerator
06

Automation architecture

Every important action moves the prospect into the next appropriate step.

01

Lead captured

Website and funnel forms create or update the contact inside GoHighLevel.

02

Lead qualified

Responses, behavior and offer interest determine the correct CRM pipeline stage.

03

Follow-up activated

Email and SMS sequences provide reminders, value and booking opportunities.

04

Booking or payment

Qualified prospects schedule calls or complete payment through the connected GHL journey.

Lead Assignment Email Sequences SMS Follow-up Booking Reminders No-show Follow-up Cold-lead Reactivation Payment Confirmation Admin Notifications Membership Access Long-term Nurture
07

Reported performance

Measurable growth supported by stronger systems and faster follow-up.

The following outcomes were reported for the completed Lift Agency ecosystem.

Qualified leads

Reported increase in qualified lead volume after the new website and funnel system.

Applications 258

Applications generated through the connected qualification journey.

Conversion rate 41%

Reported conversion performance across the optimized customer journey.

Cold lead recovery 70%+

Cold prospects re-engaged through automated SMS and email follow-up.

Reported revenue ~$50K

Approximate revenue generated through the implemented sales ecosystem.

Operations Automated

Bookings, payments, follow-up and CRM movement operate through connected workflows.

08

Full-page showcase

Explore the complete Lift Agency digital experience.

Hover over each preview to scroll through the full page from beginning to end.

go.joinlifttoday.com
Lift Agency qualification funnel
Hover to explore Qualification journey
02

Lead journey

Qualification Funnel

A focused GHL experience designed to communicate value, qualify interest and move prospects toward the correct offer.

go.joinlifttoday.com/booking
Lift Agency booking funnel
Hover to explore Booking journey
03

Conversion journey

Booking Funnel

A streamlined calendar and appointment experience connected directly to reminders and CRM pipeline automation.

Tap a preview on a mobile or tablet to start or reset the scrolling animation.

09

Technology stack

A connected stack selected for content, commerce, automation and long-term management.

WordPress Elementor GoHighLevel GHL Builder GHL CRM Email Automation SMS Automation GHL Calendar GHL Payments GHL Memberships GHL Community Google Analytics Rank Math Wordfence WP Ghost LiteSpeed Custom Code

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Brand strategy, funnels, CRM and automation—built as one connected growth engine.

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